Quaker Oats registered as the first trademark for a breakfast cereal. The trademark was registered with the U.S. Patent Office as "a figure of a man in 'Quaker garb.'" Both former owners, Henry Seymour and William Heston, claimed to have selected the Quaker name as a symbol of good quality and honest value.

Crowell launches the first national magazine advertising program for a breakfast cereal.

The American Cereal Company runs a special all-Quaker Oats train from Cedar Rapids, IA to Portland, OR and introduces the first ever "trial-size samples." 1/2 oz. sample boxes of Quaker Oats are delivered to every mailbox in Portland, OR.

American Cereal changes its name to The Quaker Oats Company.

Quaker acquires Mother's Oats, giving Quaker ownership of half of all milling operations east of the Rocky Mountains.

Quaker introduces Quaker Quick Oats, one of the first convenience products.

Quaker Instant Oatmeal is introduced.

Quaker introduces the world to chewy granola bars with Quaker Chewy®.

The Quaker brand introduces the first food-specific health claim for oatmeal, which is approved by the FDA. The new heart health claim appears on Quaker Oatmeal cereals which qualify. The claim reads: "Soluble fiber from oatmeal as part of a low saturated fat, low cholesterol diet, may reduce the risk of heart disease."